info@baux.seLet's build!

We’re here to inject some X into BAU!

We founded BAUX on the belief that building materials should be surprisingly functional and remarkably beautiful. BAUX designs, produces and markets functional construction materials that meet the contemporary expectations of architects, engineers and builders – without compromising tomorrow’s safety and environmental standards.

BAUX is a joint ventures between entrepreneurs Johan Ronnestam and Fredrik Franzon and the founding partners of design studio Form Us With Love; Jonas Pettersson, John Löfgren and Petrus Palmér.

Form Us With Love is a Swedish industrial design studio operating from Stockholm. For eight years, the studio has put dialogue at centre stage for development, using design as a catalyst to position the design brands of tomorrow. Together the studio has partnered craftsmen, engineers and material experts to challenge the conventional through design. Collaborations include; Scandinavian and international brands such as Ateljé Lyktan, Cappellini, DePadova, FontanaArte, Muuto, Design House Stockholm and One Nordic Furniture Company.

In 2012, Fast Company named Form Us With Love as one of the world’s ‘50 most influential designers shaping the future’. During the Stockholm Design Week 2013, Form Us With Love was announced as proud winner of Swedish Elle Decoration’s annual award ‘Designers of the year 2013’.

TRÄULLIT. PART OF OUR HISTORY

Our first product BAUX TRÄULLIT was created together with Träullit, a traditional family business, founded in 1946 by Lennart Rääf. Today it is headed by his son Bengt Rääf. The company has since made boards and panels of cement bound wood wool. Wood wool of spruce, a fascinating material, sprung from our nature, joined together with pure cement, provides unique features to any building. Features that provide sound absorbtion, excellent thermal insulation capacity, high thermal storage capacity, proven highly resistant to fire, mold and rot, mechanically strong and good plaster base.

The headquarters and factory are located in Österbymo in southern Östergötland

“BAUX PROVIDED A UNIQUE INSIGHT INTO THE TRADITIONAL WORLD OF CONSTRUCTION. SUDDENLY OUR HERITAGE BECAME OUR FUTURE”

Bengt Rääf - Träullit

THE BAUX PEOPLE

  • Jonas Pettersson
    Jonas PetterssonFounding Partner

    Jonas is one of the three founders of the renowned Swedish industrial design Form Us With Love studio operating from Stockholm. In 2012, Fast Company named Form Us With Love as one of the world’s ‘50 most influential designers shaping the future’. Jonas together with John leads the BAUX product design process.

  • Johan Ronnestam
    Johan RonnestamFounding Partner

    With more than 18 years experience of global digital and traditional brand communication Johan Ronnestam is widely regarded as one of Sweden’s leading authorities in the field of future branding. Johan’s role in BAUX is to coordinate the marketing activities and develop the BAUX brand.

  • Fredrik Franzon
    Fredrik FranzonFounding Partner

    Fredrik brings 15 years of experience from Operations & Strategic Sourcing, Start-Up initiatives and Entrepreneurship into BAUX. Fredrik’s responsibility is all commercial questions.

  • Petrus Palmér
    Petrus PalmérFounding Partner

    Petrus is one of the three founders of the renowned Swedish industrial design Form Us With Love studio operating from Stockholm. In 2012, Fast Company named Form Us With Love as one of the world’s ‘50 most influential designers shaping the future’. Petrus is responsible for press and media relations at BAUX.

  • John Löfgren
    John LöfgrenFounding Partner

    John is one of the three founders of the renowned Swedish industrial design Form Us With Love studio operating from Stockholm. In 2012, Fast Company named Form Us With Love as one of the world’s ‘50 most influential designers shaping the future’. John together with Jonas leads the BAUX product design process.

Contact Us

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